Record in pet spending and record in “Petflation”
I keep on reading two opposite things about our relationship with pets and money. We are facing a record in pet spending and a record in “Petflation”. At once. Something doesn’t add up, right? 1️⃣ The US is now the world’s most “premium forward” pet nationAmericans are on track to spend ~$280 per capita on […]
I didn’t expect this question in a meeting
But it perfectly explained my career shift. Why the pet industry? I’ve been fortunate to spend most of my career working in what’s often called the “industry of happiness”, the travel industry. But covid was a turning point for me, it exposed how fragile that industry can be and it also made one thing clear. […]
Pet e-commerce in Europe is no longer just a growth channel
We still talk about pet ecommerce in Europe as emerging. But the data tells a very different story. Across Europe, online shopping has become everyday behaviour. For the pet industry, this means e-commerce is no longer just a growth channel.It’s expected. The largest online pet markets in Europe are still:🇩🇪 Germany🇬🇧 UK🇫🇷 France🇮🇹 Italy Even […]
Nordic Pet Parents Analysis
It’s undeniable that pet ownership keeps increasing also in the Nordic Countries. Despite living in times of a poli-crisis, and navigating economic challenges characterized by inflation, and political uncertainties, the Nordic Countries are demonstrating resilience and positive economic indicators. Especially, Denmark and Norway. When researching market data, the most remarkable have been:⭐ Nordics prefer cats […]