The etymology behind the word “pet” and in other languages
I’ve been reflecting lately, on a couple of new projects I’m working on and how important it is to find a name that isn’t just a brand, but carries real meaning. Because both projects sit within the pet industry, I started digging into the etymology of the word “pet” across different languages. I remember discussing […]
They are clearly shifting from “serving people” to “serving families”
How? The glue of modern customer experience isn’t the guest. The glue is the pet. For (what I believe is) the third year in a row, Clarion Hotel Aviapolis, is hosting it’s “Happy Dog Breakfast” especial buffet to celebrate Easter where your dog is fully included in the experience. So, what’s included?→ Oat porridge→ Dip […]
Brands grow when they focus on customer needs and experiences
Companies grow when the entire organization focuses on customer needs and experiences, not just sales or products. That is why having a customer-centric strategy is so important. Customer-centric brands obsess with these:→ Putting the customer needs at the centre of all decisions→ Aligning leadership, culture, and employees→ Adapting continuously to changing expectations and tech Organizations […]
Nobody cares about your brand
Your audience cares about→ what problem you SOLVE→ how you save them TIME→ or how you make them FEELAnd the last one is what truly gets people hooked. Great branding works when it shifts fromLook at us → Look at what this does for you That’s why brands like Hurtta focus first on identity and […]
Your pet gets a birthday present at Musti ja Mirri
Musti ja Mirri, which is part of Musti Group and a Finnish brand, is the leading pet care retailer in the Nordics, with an omnichannel model (stores + strong e-commerce). It continues to grow at double-digit revenue rates while expanding across Europe. I passed by a Musti store the other day and almost forgot that […]
The best CX today doesn’t feel “innovative”. It feels HUMAN
I might be wrong, but I haven’t seen any industry do CX better than this And no, it’s not tourism, the industry where I worked for so many years. Tourism is emotional by nature, yet too often forgets the human behind the booking. The pet industry, instead, designs CX around timing, emotion, and trust. Pet […]
The awesome Dogcation campaign from Strawberry
Can Strawberry be that level of awesome?My marketing soul is sold with their DOGCATION campaign. Not only do I connect with their core values, but they aren’t afraid to call things by their name. I have honestly felt, at times, afraid to request more or questioned what I was getting after being accommodated. I especially […]