Nordic Pet Parents Analysis

GlobalPETS International, 2024

It’s undeniable that pet ownership keeps increasing also in the Nordic Countries.

Despite living in times of a poli-crisis, and navigating economic challenges characterized by inflation, and political uncertainties, the Nordic Countries are demonstrating resilience and positive economic indicators. Especially, Denmark and Norway.

When researching market data, the most remarkable have been:
⭐ Nordics prefer cats over dogs
⭐ Nordics choose raw diets over industrial
⭐ Nordics are interested in sustainable products
⭐ Nordics want eco-friendly even if it’s not cheaper
⭐ Nordics are willing to buy luxury accessories and gear

This translates into Nordics being a culture that:
CARE and want only THE BEST.

Nordics prioritize the comfort and wellbeing of their animal companions while remaining committed to quality, sustainability, and environmental responsibility. Something, many nations should learn from. And I’m proud and happy to live here.

However, when digging into pet air travel, all those high standards fall apart.
❌ There are no private jets that provide for families with pets
❌ All commercial airlines have the same restrictions
❌ Only 1% of pets are allowed in cabin

WHY?

What am I missing here?
➡️ Do you know any private jet that I should know about?
➡️ What about charter operator? Is there any?

Source. GlobalPETS International magazine

Original LinkedIn post: https://www.linkedin.com/posts/angels-bosch

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