Pet healthcare is moving towards a human healthcare style ecosystem
One of the clearest signals of this shift is the emergence of veterinary pharmacies. In Spain, this model is starting to appear in the open. Recently, two new specialized veterinary medicine dispensing centers opened in Madrid, operated by Medivet & Partners. These locations provide prescription and non-prescription pet medicines, nutritional treatments, antiparasitics, and professional guidance […]
Brands outside the pet industry are taking notice
I was in the pet care aisle of a supermarket the other day, and suddenly I saw a set of black and orange utensils. I could tell it was Fiskars from a mile away.Fiskars in the pet care section? Well, it’s not such a crazy idea if you think about it. A company that sells […]
“Premium” in the pet industry doesn’t mean expensive anymore
According to the data shared by GlobalPETS at the Global Pet Forum in Istanbul last week, pet parents are not downgrading, even under economic pressure. Instead, they are becoming more intentional.They still want high-quality, health-focused, innovative products. But they expect CLEAR VALUE for every euro they spend. This is what value-led premium looks like today:→ […]
Forget baby strollers, it’s a pet carrier world now
According to the latest data, in Catalonia (where I am from) there are already TWICE as many pets as babies. And this is nothing unique but a global trend that will surely push forward the future of how we travel. Catalonia, which currently has a population of a bit more than 8M inhabitants, has officially […]