Pet parents are reading the labels

And not just in nutrition, but across every single touchpoint, noticeably demanding more, so expectations are rising. We’ve seen this shift before in travel categories like business class evolution, accessible travel, or sustainable travel. Now, it’s happening in pet travel. Calling something “pet friendly” is no longer enough.Because too often, it means “maybe you get XYZ” […]

Cancelling flights due to rising fuel prices

I’ve been following the news about SAS cancelling 1000 flights, while others are already raising prices. And it made me think:What does this mean for the summer season? Because this isn’t just a few airlines’ issue.It’s a mobility system failure. Jet fuel prices have doubled in a matter of days due to geopolitical tensions. Airlines […]

It could be the corridor of an airplane

But it’s not. In Finland, a premium bus company decided to become pet inclusive. I just saw this ad from ONNIBUS on Instagram promoting their newest premium service, Lux Express. And they unapologetically welcome dogs of all sizes on board.Large dogs can travel too, purchasing an extra seat. Pets in Premium Class? In Finland, I […]

Pet friendly travel options are increasing in Finland

Last weekend, I finally had the chance to visit Matka Travel Fair (Matkamessut) again, a travel fair where I was an exhibitor for so many years. I’ll admit, I felt a bit nostalgic… and slightly sad to see it was much smaller than I remembered (5 years ago). Some countries that used to be really […]

Finland has the most pet friendly trains in Europe

I’ve traveled multiple times, both in winter and summer, with my two cats and a dog, and VR and its staff has always been excellent. Animal companions are welcome on all VR trains and night trains offer designated pet cabins equipped with a bowl and water, while daytime travel includes specific wagons where pets are […]

They are pet friendly but not pet inclusive

In the tourism sector, many businesses label themselves as pet friendly, but only a few have taken the bold step to be truly pet inclusive. So, what’s the difference? Pet Friendly: Offers basic accommodations for pets, such as allowing them in the rooms but not in common spaces. It usually comes with conditions (size, breed […]