The UI from Aeroitalia, for pet travel, is one of the best ones
In the configuration of the aircraft, where you usually can select your seat when purchasing your flight ticket, you can see the location for special seats divided by children, special assitance and pets. Something simple to digitalise, so important for so many of us but you hardly ever see in most airline websites. In the […]
This is exactly why marketing gets a bad reputation
We have nothing called “Large Pet Friendly”– What do you mean? I do not understand. Despite what the internet and AI engines claim, the product “Large Pet Friendly” from ITA Airways doesn’t exist. I’m still in shock. I have been following and researched this for months now. Last week, I wrote about the fact that […]
Cargo is the problem no airline wants to really fix
But a new player is building around the opposite idea. SingaPaw Air, is the newest private jet charter service from Singapore, where pets fly in the cabin, sit next to their owners, and are treated like the most important passengers. At first glance, it’s a luxury concept.Flights can cost up to $30.000. But the more […]
K9 Jets just did a brand refresh
K9 JETS just did a brand refresh, and it tells us pet air travel is very much thriving. In 2023, K9 Jets launched with a disruptive idea:Be the first alternative to cargo pet travel. Since their launch, they have flown over 7000 pets and their families across the Atlantic Ocean, Europe, and the Middle East, […]
They are selling more than tickets
They’re selling the idea that your dog or cat can fly in the cabin like family. The problem? You still can’t easily see where or how to book it. Two Italian airlines launched a smart pre-summer PR play aimed at a very specific audience: families travelling with pets. → ITA Airways, took a brand-led route […]
BARK Air is one of the most innovative travel companies of 2026
BARK Air was recently nominated as one of the most innovative travel companies of 2026 by Fast Company. And I’m not surprised. Even airlines across the world are experimenting innovative models: → The “Cabin seat baggage” model tested by Alaska Airlines (though N.A) → The “Pet on board” model tested by Nok Air (though N.A) […]
Pet parents are driving the change in pet air travel
The industry isn’t shifting on its own, pet parents are driving the change. Take Vueling (an airline from Barcelona) as an example:→ Increased pet capacity per flight to 5 (before 3)→ Weight allowance has grown to 10kg pet + carrier (before 8kg)→ Pets can now be added during online booking (as extra baggage) Current limitations […]
Greece, the first country organising repatriation flights from the UAE
101 families and their dogs and cats were brought homefrom Abu Dhabi to Greecein cabin and together. And as the Greek interior minister said loud and clear:“Our animals are not luggage, they are members of our family” A clear reminder to governments and airlines worldwide:This is what people want, and increasingly, what they expect. Greece […]
ITA Airways new service “Large Pet Friendly”
March marks the official start of the summer season in aviation. By now, airlines have finalized their seasonal schedules:→ New routes are set→ Fleet adjustments are made→ Operational changes are ready to roll out But this summer season 2026 will bring something else worth watching. For the first time in history, we will see how […]