K9 Jets just did a brand refresh
K9 JETS just did a brand refresh, and it tells us pet air travel is very much thriving. In 2023, K9 Jets launched with a disruptive idea:Be the first alternative to cargo pet travel. Since their launch, they have flown over 7000 pets and their families across the Atlantic Ocean, Europe, and the Middle East, […]
They are selling more than tickets
They’re selling the idea that your dog or cat can fly in the cabin like family. The problem? You still can’t easily see where or how to book it. Two Italian airlines launched a smart pre-summer PR play aimed at a very specific audience: families travelling with pets. → ITA Airways, took a brand-led route […]
The etymology behind the word “pet” and in other languages
I’ve been reflecting lately, on a couple of new projects I’m working on and how important it is to find a name that isn’t just a brand, but carries real meaning. Because both projects sit within the pet industry, I started digging into the etymology of the word “pet” across different languages. I remember discussing […]
Pet parents are reading the labels
And not just in nutrition, but across every single touchpoint, noticeably demanding more, so expectations are rising. We’ve seen this shift before in travel categories like business class evolution, accessible travel, or sustainable travel. Now, it’s happening in pet travel. Calling something “pet friendly” is no longer enough.Because too often, it means “maybe you get XYZ” […]
BARK Air is one of the most innovative travel companies of 2026
BARK Air was recently nominated as one of the most innovative travel companies of 2026 by Fast Company. And I’m not surprised. Even airlines across the world are experimenting innovative models: → The “Cabin seat baggage” model tested by Alaska Airlines (though N.A) → The “Pet on board” model tested by Nok Air (though N.A) […]
Pet parents are driving the change in pet air travel
The industry isn’t shifting on its own, pet parents are driving the change. Take Vueling (an airline from Barcelona) as an example:→ Increased pet capacity per flight to 5 (before 3)→ Weight allowance has grown to 10kg pet + carrier (before 8kg)→ Pets can now be added during online booking (as extra baggage) Current limitations […]
Greece, the first country organising repatriation flights from the UAE
101 families and their dogs and cats were brought homefrom Abu Dhabi to Greecein cabin and together. And as the Greek interior minister said loud and clear:“Our animals are not luggage, they are members of our family” A clear reminder to governments and airlines worldwide:This is what people want, and increasingly, what they expect. Greece […]
Cancelling flights due to rising fuel prices
I’ve been following the news about SAS cancelling 1000 flights, while others are already raising prices. And it made me think:What does this mean for the summer season? Because this isn’t just a few airlines’ issue.It’s a mobility system failure. Jet fuel prices have doubled in a matter of days due to geopolitical tensions. Airlines […]
They are clearly shifting from “serving people” to “serving families”
How? The glue of modern customer experience isn’t the guest. The glue is the pet. For (what I believe is) the third year in a row, Clarion Hotel Aviapolis, is hosting it’s “Happy Dog Breakfast” especial buffet to celebrate Easter where your dog is fully included in the experience. So, what’s included?→ Oat porridge→ Dip […]