I didn’t take seriously LinkedIn until 2024
At the time of this photo (Travel News 2018 in Sweden, the largest B2B travel event in the Nordics), I had already built a nice network in the travel industry. But I mostly saw LinkedIn as a job search platform. My LinkedIn journey looked like this:• 2021: barely used it• 2022: posted occasionally• 2024: started […]
Your pet gets a birthday present at Musti ja Mirri
Musti ja Mirri, which is part of Musti Group and a Finnish brand, is the leading pet care retailer in the Nordics, with an omnichannel model (stores + strong e-commerce). It continues to grow at double-digit revenue rates while expanding across Europe. I passed by a Musti store the other day and almost forgot that […]
Pet healthcare is moving towards a human healthcare style ecosystem
One of the clearest signals of this shift is the emergence of veterinary pharmacies. In Spain, this model is starting to appear in the open. Recently, two new specialized veterinary medicine dispensing centers opened in Madrid, operated by Medivet & Partners. These locations provide prescription and non-prescription pet medicines, nutritional treatments, antiparasitics, and professional guidance […]
Psst! Your content keeps showing up for weeks and months here
Last week, I shared how a simple comment brought me more engagement than my posts. This week? It happened again. Two different comments.Two different contexts. Same result: visibility, profile visits, and meaningful engagement. In the first case, I had no idea to whom I was commenting to. I simply liked the topic and added my […]
It could be the corridor of an airplane
But it’s not. In Finland, a premium bus company decided to become pet inclusive. I just saw this ad from ONNIBUS on Instagram promoting their newest premium service, Lux Express. And they unapologetically welcome dogs of all sizes on board.Large dogs can travel too, purchasing an extra seat. Pets in Premium Class? In Finland, I […]
Brands outside the pet industry are taking notice
I was in the pet care aisle of a supermarket the other day, and suddenly I saw a set of black and orange utensils. I could tell it was Fiskars from a mile away.Fiskars in the pet care section? Well, it’s not such a crazy idea if you think about it. A company that sells […]
Aeroitalia, the second European airline piloting pet friendly flights
Great to see that now Aeroitalia as well as ITA Airways are piloting what pet air travel should look like. There’s still limited information available, unfortunately, but the fact that a second airline is stepping in, in allowing large size dogs in cabin, speaks volumes about the direction the industry may be heading 🧡 Original […]
Record in pet spending and record in “Petflation”
I keep on reading two opposite things about our relationship with pets and money. We are facing a record in pet spending and a record in “Petflation”. At once. Something doesn’t add up, right? 1️⃣ The US is now the world’s most “premium forward” pet nationAmericans are on track to spend ~$280 per capita on […]
The best CX today doesn’t feel “innovative”. It feels HUMAN
I might be wrong, but I haven’t seen any industry do CX better than this And no, it’s not tourism, the industry where I worked for so many years. Tourism is emotional by nature, yet too often forgets the human behind the booking. The pet industry, instead, designs CX around timing, emotion, and trust. Pet […]