Pet parents are reading the labels
And not just in nutrition, but across every single touchpoint, noticeably demanding more, so expectations are rising. We’ve seen this shift before in travel categories like business class evolution, accessible travel, or sustainable travel. Now, it’s happening in pet travel. Calling something “pet friendly” is no longer enough.Because too often, it means “maybe you get XYZ” […]
BARK Air is one of the most innovative travel companies of 2026
BARK Air was recently nominated as one of the most innovative travel companies of 2026 by Fast Company. And I’m not surprised. Even airlines across the world are experimenting innovative models: → The “Cabin seat baggage” model tested by Alaska Airlines (though N.A) → The “Pet on board” model tested by Nok Air (though N.A) […]
Pet parents are driving the change in pet air travel
The industry isn’t shifting on its own, pet parents are driving the change. Take Vueling (an airline from Barcelona) as an example:→ Increased pet capacity per flight to 5 (before 3)→ Weight allowance has grown to 10kg pet + carrier (before 8kg)→ Pets can now be added during online booking (as extra baggage) Current limitations […]
Greece, the first country organising repatriation flights from the UAE
101 families and their dogs and cats were brought homefrom Abu Dhabi to Greecein cabin and together. And as the Greek interior minister said loud and clear:“Our animals are not luggage, they are members of our family” A clear reminder to governments and airlines worldwide:This is what people want, and increasingly, what they expect. Greece […]
Cancelling flights due to rising fuel prices
I’ve been following the news about SAS cancelling 1000 flights, while others are already raising prices. And it made me think:What does this mean for the summer season? Because this isn’t just a few airlines’ issue.It’s a mobility system failure. Jet fuel prices have doubled in a matter of days due to geopolitical tensions. Airlines […]
They are clearly shifting from “serving people” to “serving families”
How? The glue of modern customer experience isn’t the guest. The glue is the pet. For (what I believe is) the third year in a row, Clarion Hotel Aviapolis, is hosting it’s “Happy Dog Breakfast” especial buffet to celebrate Easter where your dog is fully included in the experience. So, what’s included?→ Oat porridge→ Dip […]
ITA Airways new service “Large Pet Friendly”
March marks the official start of the summer season in aviation. By now, airlines have finalized their seasonal schedules:→ New routes are set→ Fleet adjustments are made→ Operational changes are ready to roll out But this summer season 2026 will bring something else worth watching. For the first time in history, we will see how […]
Brands grow when they focus on customer needs and experiences
Companies grow when the entire organization focuses on customer needs and experiences, not just sales or products. That is why having a customer-centric strategy is so important. Customer-centric brands obsess with these:→ Putting the customer needs at the centre of all decisions→ Aligning leadership, culture, and employees→ Adapting continuously to changing expectations and tech Organizations […]
Nobody cares about your brand
Your audience cares about→ what problem you SOLVE→ how you save them TIME→ or how you make them FEELAnd the last one is what truly gets people hooked. Great branding works when it shifts fromLook at us → Look at what this does for you That’s why brands like Hurtta focus first on identity and […]