Pet travel as a problem to manage
The question was never “how do we accept leaving our pets behind?”It’s “why are we still making people choose? I came across a piece from Kinship that framed pet travel as a problem to manage, and I think that’s the wrong lens entirely. Top pet travel trends (2025)→ ~ 2 million pets fly each year commercially→ […]
New EU updated pet travel rules, the good and the bad
The EU Commission Delegated Regulation 2026/131 is now in force, and it covers all non-commercial movement of dogs, cats, and (surprise) ferrets across EU borders both within the EU and from outside it. → For EU pet parents, travelling within Europe, the framework is practically like before but with more control: microchip, rabies vaccination, valid […]
Do pet friendly supermarkets actually make more money?
Following yesterday’s post, I wanted to learn if actually pet friendly supermarkets are making more money. I couldn’t find any data or research on that category specifically, but I found data suggesting that pets make you spend more. In fact, there is strong evidence that pet friendly policies increase spending, visit duration, and customer loyalty. […]
Eco-friendly pet care is becoming an expectation in 2026
Pet parents are increasingly choosing products that reduce environmental impact while still supporting pet health and comfort. The biggest shifts are happening in: → Pet food production→ Recyclable packaging,→ Biodegradable cat litter→ Durable natural toys→ And more sustainable waste-management options. Younger adults, in particular, are driving demand for sustainable pet products and are often willing […]
Airlines are reviewing their pet policies
Airlines are revisiting their pet policies as demand for pet friendly travel continues to grow. Etihad Airways is the latest to make a move. The UAE’s national carrier has introduced a limited-time promotional price for its “Pets Onboard” service: USD 399 per flight segment, valid for new bookings made until May 31st 2026. Their standard […]
Dogs inside a supermarket in Lapland
Read this, not in a cart. Just walking in. In Rovaniemi, I walked into a small supermarket (K-Market Nivavaara) and saw something I honestly didn’t expect. A sign that says: “Dogs are welcome. Please note that dogs are the responsibility of their owner. Please ensure that your dog does not disturb other customers and does […]
The UI from Aeroitalia, for pet travel, is one of the best ones
In the configuration of the aircraft, where you usually can select your seat when purchasing your flight ticket, you can see the location for special seats divided by children, special assitance and pets. Something simple to digitalise, so important for so many of us but you hardly ever see in most airline websites. In the […]
This is exactly why marketing gets a bad reputation
We have nothing called “Large Pet Friendly”– What do you mean? I do not understand. Despite what the internet and AI engines claim, the product “Large Pet Friendly” from ITA Airways doesn’t exist. I’m still in shock. I have been following and researched this for months now. Last week, I wrote about the fact that […]
Cargo is the problem no airline wants to really fix
But a new player is building around the opposite idea. SingaPaw Air, is the newest private jet charter service from Singapore, where pets fly in the cabin, sit next to their owners, and are treated like the most important passengers. At first glance, it’s a luxury concept.Flights can cost up to $30.000. But the more […]