How?

The glue of modern customer experience isn’t the guest.

The glue is the pet.

For (what I believe is) the third year in a row, Clarion Hotel Aviapolis, is hosting it’s “Happy Dog Breakfast” especial buffet to celebrate Easter where your dog is fully included in the experience.

So, what’s included?
→ Oat porridge
→ Dip vegetables
→ Liver casserole (maksalaatikko – super traditional Finnish dish)
→ Sausages (on Vappu – May 1st)
→ Monster Pet Food selection of kibbles and treats
→ Water station

Other popular pet inclusive holiday campaigns they do:
→ Bang-free New Year’s Eve
→ Saint Valentine’s Day
Besides being pet inclusive all-year-round.

And here is the SECRET for pet brands:
Integrating your product in the expience is more powerful than just showing a logo. It delivers premium positioning without a single ad.

Pet inclusion is not a feature, it’s a growth strategy 🧡

LinkedIn original post: https://www.linkedin.com/posts/angels-bosch