I didn’t expect this question in a meeting
But it perfectly explained my career shift. Why the pet industry? I’ve been fortunate to spend most of my career working in what’s often called the “industry of happiness”, the travel industry. But covid was a turning point for me, it exposed how fragile that industry can be and it also made one thing clear. […]
LinkedIn’s algorithm is broken. Really?
Last week, a comment I made to a random person who was talking about an interesting topic (that little extra in Brand & Customer Experience) got so much attention. While I didn’t say anything new at allReaching almost 20k impressions is quite something. This alone translated into:75 search appearances62 people viewed my profile29 people started […]
Airlines aren’t fixing pet air travel, so pet retail brands are stepping up
BARK created Bark Air almost two years ago, proving that when airlines won’t adapt, next door industries will. Instead of squeezing pets into outdated policies, Bark built a model where animals are treated as passengers, not cargo. Now we’re seeing the pattern repeat. Petco is partnering with JSX, a semi-private jet operator, to improve the […]
BARK Air 2026 new destinations, one is Nordic 🧡
📍Stockholm, Sweden 🇸🇪📍Dublin, Ireland 🇮🇪📍Berlin, Germany 🇩🇪📍Athens, Greece 🇬🇷📍Brussels, Belgium 🇧🇪 All new routes fly only to and from New York, USA.But that is, however a super nice start proving a successful business and that this is just the beginning for many companies wanting to join that same path. Forget about pet friendly flights, the […]
Pet e-commerce in Europe is no longer just a growth channel
We still talk about pet ecommerce in Europe as emerging. But the data tells a very different story. Across Europe, online shopping has become everyday behaviour. For the pet industry, this means e-commerce is no longer just a growth channel.It’s expected. The largest online pet markets in Europe are still:🇩🇪 Germany🇬🇧 UK🇫🇷 France🇮🇹 Italy Even […]
“Premium” in the pet industry doesn’t mean expensive anymore
According to the data shared by GlobalPETS at the Global Pet Forum in Istanbul last week, pet parents are not downgrading, even under economic pressure. Instead, they are becoming more intentional.They still want high-quality, health-focused, innovative products. But they expect CLEAR VALUE for every euro they spend. This is what value-led premium looks like today:→ […]
Pet friendly travel options are increasing in Finland
Last weekend, I finally had the chance to visit Matka Travel Fair (Matkamessut) again, a travel fair where I was an exhibitor for so many years. I’ll admit, I felt a bit nostalgic… and slightly sad to see it was much smaller than I remembered (5 years ago). Some countries that used to be really […]
Amadeus Travel Trends 2026 #1 is, pinch me, Pet-first 🧡
The world’s leading travel technology provider which operates the largest global distribution system (GDS) in the travel industry, connecting airlines, hotels, and travel agencies across the world, has recently released their travel trends for 2026, and their number one trend is a true game-changer.They call it the Pawprint Economy. The Pawprint Economy is the idea […]
Finland has the most pet friendly trains in Europe
I’ve traveled multiple times, both in winter and summer, with my two cats and a dog, and VR and its staff has always been excellent. Animal companions are welcome on all VR trains and night trains offer designated pet cabins equipped with a bowl and water, while daytime travel includes specific wagons where pets are […]