ITA Airways new service “Large Pet Friendly”
March marks the official start of the summer season in aviation. By now, airlines have finalized their seasonal schedules:→ New routes are set→ Fleet adjustments are made→ Operational changes are ready to roll out But this summer season 2026 will bring something else worth watching. For the first time in history, we will see how […]
Brands grow when they focus on customer needs and experiences
Companies grow when the entire organization focuses on customer needs and experiences, not just sales or products. That is why having a customer-centric strategy is so important. Customer-centric brands obsess with these:→ Putting the customer needs at the centre of all decisions→ Aligning leadership, culture, and employees→ Adapting continuously to changing expectations and tech Organizations […]
Nobody cares about your brand
Your audience cares about→ what problem you SOLVE→ how you save them TIME→ or how you make them FEELAnd the last one is what truly gets people hooked. Great branding works when it shifts fromLook at us → Look at what this does for you That’s why brands like Hurtta focus first on identity and […]
I didn’t take seriously LinkedIn until 2024
At the time of this photo (Travel News 2018 in Sweden, the largest B2B travel event in the Nordics), I had already built a nice network in the travel industry. But I mostly saw LinkedIn as a job search platform. My LinkedIn journey looked like this:• 2021: barely used it• 2022: posted occasionally• 2024: started […]
Your pet gets a birthday present at Musti ja Mirri
Musti ja Mirri, which is part of Musti Group and a Finnish brand, is the leading pet care retailer in the Nordics, with an omnichannel model (stores + strong e-commerce). It continues to grow at double-digit revenue rates while expanding across Europe. I passed by a Musti store the other day and almost forgot that […]
Pet healthcare is moving towards a human healthcare style ecosystem
One of the clearest signals of this shift is the emergence of veterinary pharmacies. In Spain, this model is starting to appear in the open. Recently, two new specialized veterinary medicine dispensing centers opened in Madrid, operated by Medivet & Partners. These locations provide prescription and non-prescription pet medicines, nutritional treatments, antiparasitics, and professional guidance […]
Psst! Your content keeps showing up for weeks and months here
Last week, I shared how a simple comment brought me more engagement than my posts. This week? It happened again. Two different comments.Two different contexts. Same result: visibility, profile visits, and meaningful engagement. In the first case, I had no idea to whom I was commenting to. I simply liked the topic and added my […]
It could be the corridor of an airplane
But it’s not. In Finland, a premium bus company decided to become pet inclusive. I just saw this ad from ONNIBUS on Instagram promoting their newest premium service, Lux Express. And they unapologetically welcome dogs of all sizes on board.Large dogs can travel too, purchasing an extra seat. Pets in Premium Class? In Finland, I […]
Brands outside the pet industry are taking notice
I was in the pet care aisle of a supermarket the other day, and suddenly I saw a set of black and orange utensils. I could tell it was Fiskars from a mile away.Fiskars in the pet care section? Well, it’s not such a crazy idea if you think about it. A company that sells […]