The industry isn’t shifting on its own, pet parents are driving the change.

Take Vueling (an airline from Barcelona) as an example:
→ Increased pet capacity per flight to 5 (before 3)
→ Weight allowance has grown to 10kg pet + carrier (before 8kg)
→ Pets can now be added during online booking (as extra baggage)

Current limitations (still very real)
→ 1 pet per passenger
→ Max 5 pets per flight (but only 2 on Iberia operated flights)
→ Pets must remain inside the carrier at all times
→ Under-seat only (no dedicated space)
→ Not available on routes to/from the UK and Iceland

So what’s new?
→ Increasing capacity (slightly)
→ Digitising the booking experience

But still missing:
→ Seat selection for passengers travelling with pets should be fully digitalised and integrated into the booking process
→ Rethinking pets as part of the passenger ecosystem

And do we know what’s coming next? (already emerging in Italy)
→ A different model where pet = seat-based passenger
→ New pricing logic
→ New operational and safety standards

We’re not seeing a transformation yet, but we’re seeing pressure building inside the existing system.

And that pressure is coming from one place:

Families who no longer accept leaving their pets behind 🧡

Original LinkedIn post: https://www.linkedin.com/posts/angels-bosch