Finland and Sweden will reconnect by train
Finland and Sweden will reconnect by train this summer after more than 30 years without a direct cross-border passenger railway between Tornio (Finland) and Haparanda (Sweden). The project has received a €37 million investment, and the Finnish government has also allocated €1.9 million this year to launch passenger service on the Tornio-Haparanda route. The grand […]
First pet area in Southern Italy
Palermo Airport just opened the first pet area in Southern Italy. It’s a 350 square meters outdoor area, open 24/7 and located right at the departures level. It has what it seems it will be a green area soon, water fountains with bowls, and waste bag dispensers. A fenced, dedicated space for passengers departing and […]
Booking.com and DogPack partnership explained
Last week, I read about Booking.com partnering with DogPack and got immediately curious. I had no idea what DogPack was, so I dug in. They’re self-described as the world’s largest social platform for dog owners, from Montreal (Canada). They’ve built a super-app with a huge ambition: communities, merch, marketplace, dog park finder, vet clinics, walking, […]
Lemmikkimessut, what’s new at Helsinki Pet Fair 2026
I visited the Helsinki pet fair “Lemmikkimessut” this weekend for the first time in years, partly out of curiosity, partly nostalgia. Last year, the event brought in around 46,600 visitors (combined with the Child & Food fairs) and 67 exhibitors, which already says a lot about its current positioning. For over 10 years, I used […]
Pet travel as a problem to manage
The question was never “how do we accept leaving our pets behind?”It’s “why are we still making people choose? I came across a piece from Kinship that framed pet travel as a problem to manage, and I think that’s the wrong lens entirely. Top pet travel trends (2025)→ ~ 2 million pets fly each year commercially→ […]
New EU updated pet travel rules, the good and the bad
The EU Commission Delegated Regulation 2026/131 is now in force, and it covers all non-commercial movement of dogs, cats, and (surprise) ferrets across EU borders both within the EU and from outside it. → For EU pet parents, travelling within Europe, the framework is practically like before but with more control: microchip, rabies vaccination, valid […]
Do pet friendly supermarkets actually make more money?
Following yesterday’s post, I wanted to learn if actually pet friendly supermarkets are making more money. I couldn’t find any data or research on that category specifically, but I found data suggesting that pets make you spend more. In fact, there is strong evidence that pet friendly policies increase spending, visit duration, and customer loyalty. […]
Eco-friendly pet care is becoming an expectation in 2026
Pet parents are increasingly choosing products that reduce environmental impact while still supporting pet health and comfort. The biggest shifts are happening in: → Pet food production→ Recyclable packaging,→ Biodegradable cat litter→ Durable natural toys→ And more sustainable waste-management options. Younger adults, in particular, are driving demand for sustainable pet products and are often willing […]
Airlines are reviewing their pet policies
Airlines are revisiting their pet policies as demand for pet friendly travel continues to grow. Etihad Airways is the latest to make a move. The UAE’s national carrier has introduced a limited-time promotional price for its “Pets Onboard” service: USD 399 per flight segment, valid for new bookings made until May 31st 2026. Their standard […]