Crossing Europe with your pets

This is the third summer we’ve crossed Europe on a road trip with the whole fam, cats and dogs included. This time we came back with an addition.Meet Nord (North, in Catalan). 🥳 And after many adventures together, I can say that travelling with pets can teach you more than any guidebook ever could. → […]
Large Dog On Board brand new ticket from ITA Airways

ITA Airways just confirmed the launch today, July 29, with service starting August 3rd – “Large Dog On Board” service. Becoming the world’s first airline allowing up to 30kg dogs in cabin. Finally! 🧡 LinkedIn original post: https://www.linkedin.com/in/angels-bosch
3 Large dogs flying in cabin with their pet parents

Three Bernese Mountain dogs, flying with their family in the cabin.Totally chilling. And living rent free in their heads not knowing:🔸The 6 months of research, emails and phone calls.🔸The extra paperwork, health certificates and vet visits.🔸The fact that their tickets cost more than your first car.🔸The arguments about what is “small enough” for travelling like […]
That’s the whole difference between letting pets on board and designing around them

I’ve crossed Finland by train with two cats and a dog many times.Night trains, day trains, always welcome. Most countries are nowhere close. VR, the Finnish railway, lets you book seats in the pet wagon. Your dog, cat, parrot, hamsters, guinea pig, domestic rat, lizard or turtle travelling in their carriers can settle right next […]
AI translation as the main GTM strategy

It sounds crazy but this case is very real. You took the campaign that worked at home, translated it with AI, and it landed flat. The locals can tell. This is what translation can’t fix. AI translators swap your words. It does not swap the assumptions baked into them. The joke that works in Spain […]
Checking new vet clinic in petstore

I had to update Jazz’s vaccinations before we travel next month, so I went to try Musti ja Mirri’s new vet clinic, the one they’ve opened inside one of their stores. The location is actually pretty clever. It sits right next to an Evidensia vet hospital and Murren Murkina (still the best around for BARF […]
How pet friendly is Grimaldi Lines?

These are some of the dogs I saw at Grimaldi Lines on a cruise from Sardinia to Barcelona last summer. Travelling with your pet on Grimaldi: ✅ Pet friendly “Pet Kit” cabins (typically €10 fee per cabin & journey)✅ Dogs welcome on all outer decks✅ A genuinely well-placed relief area ❌ Cages, with access only […]
The furute of petcare is in services

Vets, grooming, insurance, wellness. Services are quietly becoming the revenue engine of petcare, and product-only brands are about to feel it. For years, the story has been all about premiumisation. Better food, fancier treats, human-grade everything. That part is still real. But look at where the money is actually moving:▪️ Veterinary care, grooming and insurance […]
Pet travel is one of the fastest growing segments in both pet and travel industry

And almost no brand is marketing it properly. I keep seeing airlines list pet policies in fine print that nobody reads.Hotels adding “pet friendly” to their booking page and calling it a strategy.Pet brands ignoring travel entirely, even though their customers are travelling with their animals every week. Meanwhile, pet parents are making travel decisions […]