Your audience cares about
→ what problem you SOLVE
→ how you save them TIME
→ or how you make them FEEL
And the last one is what truly gets people hooked.

Great branding works when it shifts from
Look at us → Look at what this does for you

That’s why brands like Hurtta focus first on identity and shared values and only then show the product.

And this is why I think it’s awesome.

Their last campaign feels authentic because they built it around real dog people and their dogs. Nothing too shiny. Just real.

That’s what great marketing looks like 🧡

Original LinkedIn post: https://www.linkedin.com/posts/angels-bosch