Aeroitalia, the second European airline piloting pet friendly flights
Great to see that now Aeroitalia as well as ITA Airways are piloting what pet air travel should look like. There’s still limited information available, unfortunately, but the fact that a second airline is stepping in, in allowing large size dogs in cabin, speaks volumes about the direction the industry may be heading 🧡 Original […]
Record in pet spending and record in “Petflation”
I keep on reading two opposite things about our relationship with pets and money. We are facing a record in pet spending and a record in “Petflation”. At once. Something doesn’t add up, right? 1️⃣ The US is now the world’s most “premium forward” pet nationAmericans are on track to spend ~$280 per capita on […]
The best CX today doesn’t feel “innovative”. It feels HUMAN
I might be wrong, but I haven’t seen any industry do CX better than this And no, it’s not tourism, the industry where I worked for so many years. Tourism is emotional by nature, yet too often forgets the human behind the booking. The pet industry, instead, designs CX around timing, emotion, and trust. Pet […]
I didn’t expect this question in a meeting
But it perfectly explained my career shift. Why the pet industry? I’ve been fortunate to spend most of my career working in what’s often called the “industry of happiness”, the travel industry. But covid was a turning point for me, it exposed how fragile that industry can be and it also made one thing clear. […]
LinkedIn’s algorithm is broken. Really?
Last week, a comment I made to a random person who was talking about an interesting topic (that little extra in Brand & Customer Experience) got so much attention. While I didn’t say anything new at allReaching almost 20k impressions is quite something. This alone translated into:75 search appearances62 people viewed my profile29 people started […]
Airlines aren’t fixing pet air travel, so pet retail brands are stepping up
BARK created Bark Air almost two years ago, proving that when airlines won’t adapt, next door industries will. Instead of squeezing pets into outdated policies, Bark built a model where animals are treated as passengers, not cargo. Now we’re seeing the pattern repeat. Petco is partnering with JSX, a semi-private jet operator, to improve the […]
BARK Air 2026 new destinations, one is Nordic 🧡
📍Stockholm, Sweden 🇸🇪📍Dublin, Ireland 🇮🇪📍Berlin, Germany 🇩🇪📍Athens, Greece 🇬🇷📍Brussels, Belgium 🇧🇪 All new routes fly only to and from New York, USA.But that is, however a super nice start proving a successful business and that this is just the beginning for many companies wanting to join that same path. Forget about pet friendly flights, the […]
Pet e-commerce in Europe is no longer just a growth channel
We still talk about pet ecommerce in Europe as emerging. But the data tells a very different story. Across Europe, online shopping has become everyday behaviour. For the pet industry, this means e-commerce is no longer just a growth channel.It’s expected. The largest online pet markets in Europe are still:🇩🇪 Germany🇬🇧 UK🇫🇷 France🇮🇹 Italy Even […]
“Premium” in the pet industry doesn’t mean expensive anymore
According to the data shared by GlobalPETS at the Global Pet Forum in Istanbul last week, pet parents are not downgrading, even under economic pressure. Instead, they are becoming more intentional.They still want high-quality, health-focused, innovative products. But they expect CLEAR VALUE for every euro they spend. This is what value-led premium looks like today:→ […]