Following yesterday’s post, I wanted to learn if actually pet friendly supermarkets are making more money.

I couldn’t find any data or research on that category specifically, but I found data suggesting that pets make you spend more.

In fact, there is strong evidence that pet friendly policies increase spending, visit duration, and customer loyalty. Most of those insights come from shopping centres, convenience stores, and general retail studies from the US.

Pet parents tend to shop more often, spend more money, and make more impulse purchases. And those stores that welcome pets are perceived as more welcoming, more modern, and customers reward that with repeated visits and loyalty.

The value is not just more sales per visit, it’s:
→ More visits
→ Longer visits
→ Stronger loyalty

Shifting from transactional shopping to lifestyle integration.

That’s why even traditional retailers like Kesko in Finland are starting to experiment, store by store.

For brands, becoming pet friendly it’s a strategic way to increase customer lifetime value by driving longer visits, higher frequency, and deeper emotional loyalty.

Pic. Soul, ready to sniff out the best outdoor gear at Varuste.net

LinkedIn original post: https://www.linkedin.com/posts/angels-bosch