Eco-friendly pet care is becoming an expectation in 2026
Pet parents are increasingly choosing products that reduce environmental impact while still supporting pet health and comfort. The biggest shifts are happening in: → Pet food production→ Recyclable packaging,→ Biodegradable cat litter→ Durable natural toys→ And more sustainable waste-management options. Younger adults, in particular, are driving demand for sustainable pet products and are often willing […]
Airlines are reviewing their pet policies
Airlines are revisiting their pet policies as demand for pet friendly travel continues to grow. Etihad Airways is the latest to make a move. The UAE’s national carrier has introduced a limited-time promotional price for its “Pets Onboard” service: USD 399 per flight segment, valid for new bookings made until May 31st 2026. Their standard […]
Dogs inside a supermarket in Lapland
Read this, not in a cart. Just walking in. In Rovaniemi, I walked into a small supermarket (K-Market Nivavaara) and saw something I honestly didn’t expect. A sign that says: “Dogs are welcome. Please note that dogs are the responsibility of their owner. Please ensure that your dog does not disturb other customers and does […]
The UI from Aeroitalia, for pet travel, is one of the best ones
In the configuration of the aircraft, where you usually can select your seat when purchasing your flight ticket, you can see the location for special seats divided by children, special assitance and pets. Something simple to digitalise, so important for so many of us but you hardly ever see in most airline websites. In the […]
This is exactly why marketing gets a bad reputation
We have nothing called “Large Pet Friendly”– What do you mean? I do not understand. Despite what the internet and AI engines claim, the product “Large Pet Friendly” from ITA Airways doesn’t exist. I’m still in shock. I have been following and researched this for months now. Last week, I wrote about the fact that […]
Cargo is the problem no airline wants to really fix
But a new player is building around the opposite idea. SingaPaw Air, is the newest private jet charter service from Singapore, where pets fly in the cabin, sit next to their owners, and are treated like the most important passengers. At first glance, it’s a luxury concept.Flights can cost up to $30.000. But the more […]
K9 Jets just did a brand refresh
K9 JETS just did a brand refresh, and it tells us pet air travel is very much thriving. In 2023, K9 Jets launched with a disruptive idea:Be the first alternative to cargo pet travel. Since their launch, they have flown over 7000 pets and their families across the Atlantic Ocean, Europe, and the Middle East, […]
They are selling more than tickets
They’re selling the idea that your dog or cat can fly in the cabin like family. The problem? You still can’t easily see where or how to book it. Two Italian airlines launched a smart pre-summer PR play aimed at a very specific audience: families travelling with pets. → ITA Airways, took a brand-led route […]
The etymology behind the word “pet” and in other languages
I’ve been reflecting lately, on a couple of new projects I’m working on and how important it is to find a name that isn’t just a brand, but carries real meaning. Because both projects sit within the pet industry, I started digging into the etymology of the word “pet” across different languages. I remember discussing […]