Premium pet food is booming globally
Premium pet food is booming globally, but private label may be winning even faster. That tells us something important. Pet parents still want: → Better ingredients → Functional nutrition → Transparency But the most wanted I see currently is “Human-grade” quality However, pet parents still want AFFORDABILITY. 📊 According to Euromonitor and European market data: […]
Pet insurance, the fastest-growing segment in the pet industry
Pet insurance is clearly one of the fastest-growing segments in the pet industry right now, but not because suddenly pet parents love insurance. Pet care has been increasingly becoming unaffordable. The global pet care market keeps expanding at a steady pace, driven by premiumization, humanisation, and rising expectations around care. But at the same time, […]
A train journey from Stockholm to Hamburg (with pets)
A new direct route between Stockholm and Hamburg launched this week, finally connecting Sweden to Germany with both day and night train options for pet owners with Snälltåget. Is it a game changer or a missed opportunity?I checked to find that out, so you don’t have to. This is a 12-14h journey via Copenhagen (depending […]
Experiencing Croatia in two different ways
When I turned 30, I gave myself an experience, a hobby I couldn’t share, since I was the only one among my family and friends who truly loved it. I wanted to spend a week surrounded by horses. After some searching online, I found exactly what I was looking for in the UK: an agency […]
JOMO, the joy of missing out
Years ago, I read about “JOMO”, the Joy of Missing Out, as a travel trend. Back then, it felt like a nice idea. Now it feels like a necessity. The quiet luxury of being offline is something I had almost forgotten. When I was a child, this wasn’t a trend. It was just life. No […]
Finland and Sweden will reconnect by train
Finland and Sweden will reconnect by train this summer after more than 30 years without a direct cross-border passenger railway between Tornio (Finland) and Haparanda (Sweden). The project has received a €37 million investment, and the Finnish government has also allocated €1.9 million this year to launch passenger service on the Tornio-Haparanda route. The grand […]
First pet area in Southern Italy
Palermo Airport just opened the first pet area in Southern Italy. It’s a 350 square meters outdoor area, open 24/7 and located right at the departures level. It has what it seems it will be a green area soon, water fountains with bowls, and waste bag dispensers. A fenced, dedicated space for passengers departing and […]
Booking.com and DogPack partnership explained
Last week, I read about Booking.com partnering with DogPack and got immediately curious. I had no idea what DogPack was, so I dug in. They’re self-described as the world’s largest social platform for dog owners, from Montreal (Canada). They’ve built a super-app with a huge ambition: communities, merch, marketplace, dog park finder, vet clinics, walking, […]
Lemmikkimessut, what’s new at Helsinki Pet Fair 2026
I visited the Helsinki pet fair “Lemmikkimessut” this weekend for the first time in years, partly out of curiosity, partly nostalgia. Last year, the event brought in around 46,600 visitors (combined with the Child & Food fairs) and 67 exhibitors, which already says a lot about its current positioning. For over 10 years, I used […]