They are pet friendly but not pet inclusive
In the tourism sector, many businesses label themselves as pet friendly, but only a few have taken the bold step to be truly pet inclusive. So, what’s the difference? Pet Friendly: Offers basic accommodations for pets, such as allowing them in the rooms but not in common spaces. It usually comes with conditions (size, breed […]
First European airline (on trial) allowing large-size dogs in cabin
Honey is 15kg and Moka is 25kg and this morning, they flew for the first time ever, not in cargo, but where they belong, next to their family. Something that was just not possible to ask for. A dream for many of us. No guiding dogs or service dogs status required. One of them is […]
Italy is piloting pet “friendlier” flights
When there is a will, there is a way 💚🤍❤️ Tomorrow ITA Airways (before Alitalia) will operate its first ever +10kg pet in cabin flight. Medium size dogs will fly in cabin without a pet carrier (pinch me is this even real?!) We are in such exciting times, where Italy is proving to the world […]
Dog Parking vs. Dog Trolleys, Finland’s supermarket paradox
It always fascinates me how Finland, among Europe’s most pet friendly countries, can be so polarized on everyday things like supermarket visits. While one major chain still offers “dog parking” outside its stores, nobody really uses, the other one has taken a different route, introducing since 2023 “koirakärry” in selected locations. The koirakärry is a […]
One of my mentors challenged me to write regularly on LinkedIn
Last year, one of my mentors challenged me to write regularly on LinkedIn. Pfff… I resisted out loud. “I don’t want to be an influencer, I’m tired of social media”, I told her. You know the saying: the shoemaker’s son always goes barefoot. But her words stuck. What if she wasn’t wrong? I guess I […]
Nordic Pet Parents Analysis
It’s undeniable that pet ownership keeps increasing also in the Nordic Countries. Despite living in times of a poli-crisis, and navigating economic challenges characterized by inflation, and political uncertainties, the Nordic Countries are demonstrating resilience and positive economic indicators. Especially, Denmark and Norway. When researching market data, the most remarkable have been:⭐ Nordics prefer cats […]
The awesome Dogcation campaign from Strawberry
Can Strawberry be that level of awesome?My marketing soul is sold with their DOGCATION campaign. Not only do I connect with their core values, but they aren’t afraid to call things by their name. I have honestly felt, at times, afraid to request more or questioned what I was getting after being accommodated. I especially […]