Dogs inside a supermarket in Lapland
Read this, not in a cart. Just walking in. In Rovaniemi, I walked into a small supermarket (K-Market Nivavaara) and saw something I honestly didn’t expect. A sign that says: “Dogs are welcome. Please note that dogs are the responsibility of their owner. Please ensure that your dog does not disturb other customers and does […]
The UI from Aeroitalia, for pet travel, is one of the best ones
In the configuration of the aircraft, where you usually can select your seat when purchasing your flight ticket, you can see the location for special seats divided by children, special assitance and pets. Something simple to digitalise, so important for so many of us but you hardly ever see in most airline websites. In the […]
This is exactly why marketing gets a bad reputation
We have nothing called “Large Pet Friendly”– What do you mean? I do not understand. Despite what the internet and AI engines claim, the product “Large Pet Friendly” from ITA Airways doesn’t exist. I’m still in shock. I have been following and researched this for months now. Last week, I wrote about the fact that […]
Cargo is the problem no airline wants to really fix
But a new player is building around the opposite idea. SingaPaw Air, is the newest private jet charter service from Singapore, where pets fly in the cabin, sit next to their owners, and are treated like the most important passengers. At first glance, it’s a luxury concept.Flights can cost up to $30.000. But the more […]
K9 Jets just did a brand refresh
K9 JETS just did a brand refresh, and it tells us pet air travel is very much thriving. In 2023, K9 Jets launched with a disruptive idea:Be the first alternative to cargo pet travel. Since their launch, they have flown over 7000 pets and their families across the Atlantic Ocean, Europe, and the Middle East, […]
They are selling more than tickets
They’re selling the idea that your dog or cat can fly in the cabin like family. The problem? You still can’t easily see where or how to book it. Two Italian airlines launched a smart pre-summer PR play aimed at a very specific audience: families travelling with pets. → ITA Airways, took a brand-led route […]
The etymology behind the word “pet” and in other languages
I’ve been reflecting lately, on a couple of new projects I’m working on and how important it is to find a name that isn’t just a brand, but carries real meaning. Because both projects sit within the pet industry, I started digging into the etymology of the word “pet” across different languages. I remember discussing […]
Pet parents are reading the labels
And not just in nutrition, but across every single touchpoint, noticeably demanding more, so expectations are rising. We’ve seen this shift before in travel categories like business class evolution, accessible travel, or sustainable travel. Now, it’s happening in pet travel. Calling something “pet friendly” is no longer enough.Because too often, it means “maybe you get XYZ” […]
BARK Air is one of the most innovative travel companies of 2026
BARK Air was recently nominated as one of the most innovative travel companies of 2026 by Fast Company. And I’m not surprised. Even airlines across the world are experimenting innovative models: → The “Cabin seat baggage” model tested by Alaska Airlines (though N.A) → The “Pet on board” model tested by Nok Air (though N.A) […]