How pet friendly is Grimaldi Lines?
These are some of the dogs I saw at Grimaldi Lines on a cruise from Sardinia to Barcelona last summer. Travelling with your pet on Grimaldi: ✅ Pet friendly “Pet Kit” cabins (typically €10 fee per cabin & journey)✅ Dogs welcome on all outer decks✅ A genuinely well-placed relief area ❌ Cages, with access only […]
The furute of petcare is in services
Vets, grooming, insurance, wellness. Services are quietly becoming the revenue engine of petcare, and product-only brands are about to feel it. For years, the story has been all about premiumisation. Better food, fancier treats, human-grade everything. That part is still real. But look at where the money is actually moving:▪️ Veterinary care, grooming and insurance […]
Pet travel is one of the fastest growing segments in both pet and travel industry
And almost no brand is marketing it properly. I keep seeing airlines list pet policies in fine print that nobody reads.Hotels adding “pet friendly” to their booking page and calling it a strategy.Pet brands ignoring travel entirely, even though their customers are travelling with their animals every week. Meanwhile, pet parents are making travel decisions […]
Only 1 in 3 dogs in Germany is insured
In Sweden, more than 90% are. Most brands look at a gap like that and see customers to capture. The smarter ones see a category to grow. Lassie just showed which kind they are. Last week, the Swedish pet insurer kicked off a nationwide German campaign with the country’s most famous dog trainer. Martin Rütter […]
Dog owners in Sweden (94%) will travel with their dog this summer
A recent survey by Sveland Djurförsäkringar reveals that Swedish families will take their dogs with them this summer. Founded in 1911, Sveland is a well-established, customer-owned pet insurance company providing comprehensive life, health, and rehabilitation coverage for dogs, cats, horses, and small mammals. Of those planning a summer trip with their canine companions:→ 97% plan […]
What makes an ad great
I lost count of how many times I have watched this ad. 39 seconds of something created beautifully, cozy, and very relatable to start your week. A nice example of what makes a great ad and great marketing. And following that same pattern most marketers know. The best ads barely talk about a brand. They […]
This pet business is proving that diversification works
Most businesses struggle with diversification because every new service feels disconnected. But a luxury pet business in London is proving that diversification works when every touchpoint is intentionally designed as part of a single customer journey. Love My Human, which is the name of the business, flips the script, positioning the brand from the pet’s […]
Musti ja Mirri opened its first vet clinic
The Nordics’ leading pet retailer made a massive move last April. Musti ja Mirri (Musti Group) opened its first vet clinic inside one of its stores. The opening of Tammiston Eläinklinikka (Tammisto vet clinic, in Vantaa, near Helsinki’s airport) represents a major strategic move for the Nordic’s region’s largest pet care retailer. While Musti ja […]
Whey Ice Cream for pets
I have a very picky dog, so when I find something that Soul really enjoys, I have to share it. Following yesterday’s topic, this is an ice cream for both dogs and cats. It is made in Finland, and at the moment, unfortunately, is only sold in Finland. The parent brand “Voihan Vuohi” (focused on […]