According to the data shared by GlobalPETS at the Global Pet Forum in Istanbul last week, pet parents are not downgrading, even under economic pressure.

Instead, they are becoming more intentional.
They still want high-quality, health-focused, innovative products.

But they expect CLEAR VALUE for every euro they spend.

This is what value-led premium looks like today:
→ Products that support wellness, longevity, and everyday quality of life
→ Transparent ingredients, sourcing, and design decisions
→ Fewer impulse buys, more considered, trusted choices

GlobalPETS highlights that premium pet food, treats, and functional products continue to grow, while pet parents cut costs elsewhere, not on their pets’ wellbeing.

For pet brands and retailers, this changes the role of marketing.

It’s no longer about positioning something as premium.
It’s about proving value, earning trust, and building long-term loyalty.

Premium today is emotional, functional, and deeply personal, because for most pet parents, their pets aren’t a category.

They’re family.

Original LinkedIn Post: https://www.linkedin.com/posts/angels-bosch