February 9, 2025

The awesome Dogcation campaign from Strawberry

Can Strawberry be that level of awesome?
My marketing soul is sold with their DOGCATION campaign.

Not only do I connect with their core values, but they aren’t afraid to call things by their name.

I have honestly felt, at times, afraid to request more or questioned what I was getting after being accommodated. I especially remember last summer when we were crossing France and I tried to book a cottage at a campsite. The lady on the phone initially agreed, but after I mentioned my two cats and a dog, and maybe my strong Spanish accent in French didn’t help at all, haha, she suddenly changed her mind and refused to let us in. And mind you, this was a campsite (usually the easiest and most pet friendly option)!

Let’s call things for what they honestly are:
→ If the pet fee is exorbitant, they are not dog friendly.
→ If they neglect your dog by size, they are not dog friendly.
→ If they neglect your dog by breed, they are not dog friendly.
→ If common spaces aren’t allowed with your pet, they are not dog friendly.
→ If you can’t ever let your dog in the room alone, they are not dog friendly.
→ If they have a maximum amount of num of pets, they are not dog friendly.

If they call themselves pet friendly but once there, you discover they aren’t, SPEAK UP, only like that things will change.

By the way, I didn’t know, Strawberry is the overarching brand that now includes Hobo Hotel Helsinki, Kämp Collection Hotels, and Clarion Hotels in Finland. In May 2023, Nordic Choice Hotels rebranded itself as Strawberry, uniting various hotel chains under this new name.

That Finnish campaign is focused on new year’s eve, so if you and your companion animals are in Finland, rest assured, your family will enjoy a calm eve without being forced to cope with never ending fireworks.

Now all those cool campaigns make sense.