And not just in nutrition, but across every single touchpoint, noticeably demanding more, so expectations are rising.
We’ve seen this shift before in travel categories like business class evolution, accessible travel, or sustainable travel. Now, it’s happening in pet travel.
Calling something “pet friendly” is no longer enough.
Because too often, it means “maybe you get XYZ”
Brands that follow this pattern are already losing market trust.
That is why Guise Bule created The Roch Society and Roch Dog, dedicated and advocating to make the world a friendlier and more inclusive place for dogs.
For real.
And the language is evolving too.
I can’t help but smile whenever I see terms like
“Pet Positive Hotels”, “Dog Retreats”, and “Pet Inclusive stays”.
They aren’t just labels.
These companies get it. They get you and your pup.
You feel instantly welcome.
Pic: East Ruston Cottages in the UK, and yes, they are calling themselves “Dog Retreat agency”. I loooove what they are doing (saw their web somewhere and instantly fell in love) 🧡
Original LinkedIn Post: https://www.linkedin.com/posts/angels-bosch
