Interzoo 2026, starts today, the B2B pet trade fair leader

Today starts Interzoo 2026, the world’s leading B2B trade fair for the pet industry, the place where global brands, manufacturers, retailers, distributors, and innovators come together to shape what’s next.

Unlike B2C pet expos, Interzoo brings together where business happens:
→ Product launches
→ Distribution deals
→ Trend forecasting
→ Partnerships
→ International expansion

The fair is held every two years, and this edition is expected to be the largest to date, spanning 16 exhibition halls and hosting over 2350 exhibitors from around 70 countries.

For any serious pet brand, being there means visibility where it matters most, in front of global decision-makers.

The top 10 countries exhibiting are:
1. China
2. Italy
3. USA
4. Turkey
5. Netherlands
6. Belgium
7. Spain
8. Poland
9. UK
10. India

Spanish brands are leading in:
→ Vet care
→ Pet nutrition & treats
→ Grooming

All reinforcing Spain’s role as a growing pet industry powerhouse.
Brands like Affinity Petcare, Cantabria Labs or Grupo Yagu reflect Spain’s growing influence as one of Europe’s strongest pet industry hubs.

The Nordic countries may bring fewer exhibitors, but they stand out through
→ Premium innovation
→ Sustainability
→ Design

Brands such as Non-stop dogwear, Hurtta Global or Woolly Wolf represent the region’s reputation for functional, high-quality products built around modern lifestyles.

The pet industry is evolving fast.

Consumers expect more:
→ Better ingredients
→ Smarter products
→ Sustainability
→ Wellness
→ Inclusive experiences for pets

Interzoo is where brands prove they’re ready for that future 🧡