Experiencing Croatia in two different ways
When I turned 30, I gave myself an experience, a hobby I couldn’t share, since I was the only one among my family and friends who truly loved it. I wanted to spend a week surrounded by horses. After some searching online, I found exactly what I was looking for in the UK: an agency […]
JOMO, the joy of missing out
Years ago, I read about “JOMO”, the Joy of Missing Out, as a travel trend. Back then, it felt like a nice idea. Now it feels like a necessity. The quiet luxury of being offline is something I had almost forgotten. When I was a child, this wasn’t a trend. It was just life. No […]
Finland and Sweden will reconnect by train
Finland and Sweden will reconnect by train this summer after more than 30 years without a direct cross-border passenger railway between Tornio (Finland) and Haparanda (Sweden). The project has received a €37 million investment, and the Finnish government has also allocated €1.9 million this year to launch passenger service on the Tornio-Haparanda route. The grand […]
First pet area in Southern Italy
Palermo Airport just opened the first pet area in Southern Italy. It’s a 350 square meters outdoor area, open 24/7 and located right at the departures level. It has what it seems it will be a green area soon, water fountains with bowls, and waste bag dispensers. A fenced, dedicated space for passengers departing and […]
Booking.com and DogPack partnership explained
Last week, I read about Booking.com partnering with DogPack and got immediately curious. I had no idea what DogPack was, so I dug in. They’re self-described as the world’s largest social platform for dog owners, from Montreal (Canada). They’ve built a super-app with a huge ambition: communities, merch, marketplace, dog park finder, vet clinics, walking, […]
Lemmikkimessut, what’s new at Helsinki Pet Fair 2026
I visited the Helsinki pet fair “Lemmikkimessut” this weekend for the first time in years, partly out of curiosity, partly nostalgia. Last year, the event brought in around 46,600 visitors (combined with the Child & Food fairs) and 67 exhibitors, which already says a lot about its current positioning. For over 10 years, I used […]
Pet travel as a problem to manage
The question was never “how do we accept leaving our pets behind?”It’s “why are we still making people choose? I came across a piece from Kinship that framed pet travel as a problem to manage, and I think that’s the wrong lens entirely. Top pet travel trends (2025)→ ~ 2 million pets fly each year commercially→ […]
New EU updated pet travel rules, the good and the bad
The EU Commission Delegated Regulation 2026/131 is now in force, and it covers all non-commercial movement of dogs, cats, and (surprise) ferrets across EU borders both within the EU and from outside it. → For EU pet parents, travelling within Europe, the framework is practically like before but with more control: microchip, rabies vaccination, valid […]
Do pet friendly supermarkets actually make more money?
Following yesterday’s post, I wanted to learn if actually pet friendly supermarkets are making more money. I couldn’t find any data or research on that category specifically, but I found data suggesting that pets make you spend more. In fact, there is strong evidence that pet friendly policies increase spending, visit duration, and customer loyalty. […]