Airlines aren’t fixing pet air travel, so pet retail brands are stepping up
BARK created Bark Air almost two years ago, proving that when airlines won’t adapt, next door industries will. Instead of squeezing pets into outdated policies, Bark built a model where animals are treated as passengers, not cargo. Now we’re seeing the pattern repeat. Petco is partnering with JSX, a semi-private jet operator, to improve the […]
BARK Air 2026 new destinations, one is Nordic 🧡
📍Stockholm, Sweden 🇸🇪📍Dublin, Ireland 🇮🇪📍Berlin, Germany 🇩🇪📍Athens, Greece 🇬🇷📍Brussels, Belgium 🇧🇪 All new routes fly only to and from New York, USA.But that is, however a super nice start proving a successful business and that this is just the beginning for many companies wanting to join that same path. Forget about pet friendly flights, the […]
Pet e-commerce in Europe is no longer just a growth channel
We still talk about pet ecommerce in Europe as emerging. But the data tells a very different story. Across Europe, online shopping has become everyday behaviour. For the pet industry, this means e-commerce is no longer just a growth channel.It’s expected. The largest online pet markets in Europe are still:🇩🇪 Germany🇬🇧 UK🇫🇷 France🇮🇹 Italy Even […]
“Premium” in the pet industry doesn’t mean expensive anymore
According to the data shared by GlobalPETS at the Global Pet Forum in Istanbul last week, pet parents are not downgrading, even under economic pressure. Instead, they are becoming more intentional.They still want high-quality, health-focused, innovative products. But they expect CLEAR VALUE for every euro they spend. This is what value-led premium looks like today:→ […]
Pet friendly travel options are increasing in Finland
Last weekend, I finally had the chance to visit Matka Travel Fair (Matkamessut) again, a travel fair where I was an exhibitor for so many years. I’ll admit, I felt a bit nostalgic… and slightly sad to see it was much smaller than I remembered (5 years ago). Some countries that used to be really […]
Amadeus Travel Trends 2026 #1 is, pinch me, Pet-first 🧡
The world’s leading travel technology provider which operates the largest global distribution system (GDS) in the travel industry, connecting airlines, hotels, and travel agencies across the world, has recently released their travel trends for 2026, and their number one trend is a true game-changer.They call it the Pawprint Economy. The Pawprint Economy is the idea […]
Finland has the most pet friendly trains in Europe
I’ve traveled multiple times, both in winter and summer, with my two cats and a dog, and VR and its staff has always been excellent. Animal companions are welcome on all VR trains and night trains offer designated pet cabins equipped with a bowl and water, while daytime travel includes specific wagons where pets are […]
Stockholm-Madrid by train in just 21h 🤯
This will be possible by 2030. I’ve been following this topic closely because it’s not just about faster European train travel, it could also transform pet travel. Currently, driving from Stockholm to Madrid means covering about 3145 km, while the train route is slightly shorter at 2593 km. Today, that journey usually takes several train […]
Forget baby strollers, it’s a pet carrier world now
According to the latest data, in Catalonia (where I am from) there are already TWICE as many pets as babies. And this is nothing unique but a global trend that will surely push forward the future of how we travel. Catalonia, which currently has a population of a bit more than 8M inhabitants, has officially […]