Interzoo 2026 showcased the “Pet as Family” trend
Interzoo 2026 showcased the growing “pet as family” trend. Around 39.000 trade visitors from over 130 countries visited the fair to find out about the industry’s innovations and trending topics. The pet industry is no longer just pet care. It’s becoming a fusion of AI, mobility, wellness, sustainability, and lifestyle design. The most interesting shifts […]
Pets as family travellers
And the Nordic region is already aligned with that mindset through its focus on nature, wellbeing, and responsible mobility. The recently updated EU pet travel rules are important because they aim to create a more standardised, traceable, and safer system for pet movement across Europe, especially as pet friendly travel demand continues to grow in […]
Veterinary groups are no longer “just clinics” in the Nordic Countries
They are becoming full pet ecosystems combining:➡️ Healthcare➡️ Subscriptions➡️ Retail➡️ Nutrition➡️ E-commerce➡️ Telehealth➡️ Data Nobody really fancies reading newsletters (but when you are a marketer, oh boy, those are good tools to analyse certain strategic patterns or campaigns).Yesterday, I got the Evidensia Eläinlääkäripalvelut newsletter, and the first thing that caught my eye was seeing the […]
Interzoo 2026, starts today, the B2B pet trade fair leader
Today starts Interzoo 2026, the world’s leading B2B trade fair for the pet industry, the place where global brands, manufacturers, retailers, distributors, and innovators come together to shape what’s next. Unlike B2C pet expos, Interzoo brings together where business happens:→ Product launches→ Distribution deals→ Trend forecasting→ Partnerships→ International expansion The fair is held every two […]
The same content tactic worked again
I tried to replicate the same content tactic I used in one of my most reacted LinkedIn posts this year, and it worked again. What I find interesting is that I don’t have massive numbers or a huge audience. Most of my posts don’t perform well. In fact, that post barely performed on the first […]
Pet First hotels don’t need labels
You know the saying: don’t say it, show it. And honestly, I feel the same way about hospitality. Pet parents don’t need big pet friendly labels, they just need signals. The moment you walk into a truly pet welcoming hotel, you feel it. Right at the entrance, the proof is already there. The Swedish-based Ligula […]
Premium pet food is booming globally
Premium pet food is booming globally, but private label may be winning even faster. That tells us something important. Pet parents still want: → Better ingredients → Functional nutrition → Transparency But the most wanted I see currently is “Human-grade” quality However, pet parents still want AFFORDABILITY. 📊 According to Euromonitor and European market data: […]
Pet insurance, the fastest-growing segment in the pet industry
Pet insurance is clearly one of the fastest-growing segments in the pet industry right now, but not because suddenly pet parents love insurance. Pet care has been increasingly becoming unaffordable. The global pet care market keeps expanding at a steady pace, driven by premiumization, humanisation, and rising expectations around care. But at the same time, […]
A train journey from Stockholm to Hamburg (with pets)
A new direct route between Stockholm and Hamburg launched this week, finally connecting Sweden to Germany with both day and night train options for pet owners with Snälltåget. Is it a game changer or a missed opportunity?I checked to find that out, so you don’t have to. This is a 12-14h journey via Copenhagen (depending […]