Pet healthcare is moving towards a human healthcare style ecosystem
One of the clearest signals of this shift is the emergence of veterinary pharmacies. In Spain, this model is starting to appear in the open. Recently, two new specialized veterinary medicine dispensing centers opened in Madrid, operated by Medivet & Partners. These locations provide prescription and non-prescription pet medicines, nutritional treatments, antiparasitics, and professional guidance […]
Psst! Your content keeps showing up for weeks and months here
Last week, I shared how a simple comment brought me more engagement than my posts. This week? It happened again. Two different comments.Two different contexts. Same result: visibility, profile visits, and meaningful engagement. In the first case, I had no idea to whom I was commenting to. I simply liked the topic and added my […]
It could be the corridor of an airplane
But it’s not. In Finland, a premium bus company decided to become pet inclusive. I just saw this ad from ONNIBUS on Instagram promoting their newest premium service, Lux Express. And they unapologetically welcome dogs of all sizes on board.Large dogs can travel too, purchasing an extra seat. Pets in Premium Class? In Finland, I […]
Brands outside the pet industry are taking notice
I was in the pet care aisle of a supermarket the other day, and suddenly I saw a set of black and orange utensils. I could tell it was Fiskars from a mile away.Fiskars in the pet care section? Well, it’s not such a crazy idea if you think about it. A company that sells […]
Aeroitalia, the second European airline piloting pet friendly flights
Great to see that now Aeroitalia as well as ITA Airways are piloting what pet air travel should look like. There’s still limited information available, unfortunately, but the fact that a second airline is stepping in, in allowing large size dogs in cabin, speaks volumes about the direction the industry may be heading 🧡 Original […]
Record in pet spending and record in “Petflation”
I keep on reading two opposite things about our relationship with pets and money. We are facing a record in pet spending and a record in “Petflation”. At once. Something doesn’t add up, right? 1️⃣ The US is now the world’s most “premium forward” pet nationAmericans are on track to spend ~$280 per capita on […]
The best CX today doesn’t feel “innovative”. It feels HUMAN
I might be wrong, but I haven’t seen any industry do CX better than this And no, it’s not tourism, the industry where I worked for so many years. Tourism is emotional by nature, yet too often forgets the human behind the booking. The pet industry, instead, designs CX around timing, emotion, and trust. Pet […]
I didn’t expect this question in a meeting
But it perfectly explained my career shift. Why the pet industry? I’ve been fortunate to spend most of my career working in what’s often called the “industry of happiness”, the travel industry. But covid was a turning point for me, it exposed how fragile that industry can be and it also made one thing clear. […]
LinkedIn’s algorithm is broken. Really?
Last week, a comment I made to a random person who was talking about an interesting topic (that little extra in Brand & Customer Experience) got so much attention. While I didn’t say anything new at allReaching almost 20k impressions is quite something. This alone translated into:75 search appearances62 people viewed my profile29 people started […]