Last year, one of my mentors challenged me to write regularly on LinkedIn.

Pfff…

I resisted out loud.

“I don’t want to be an influencer, I’m tired of social media”, I told her.

You know the saying: the shoemaker’s son always goes barefoot.

But her words stuck.

What if she wasn’t wrong?

I guess I just needed to find my niche and get fun with it.

Like good marketing.

It doesn’t try to reach everyone.

It connects deeply with someone.