I tried to replicate the same content tactic I used in one of my most reacted LinkedIn posts this year, and it worked again.
What I find interesting is that I don’t have massive numbers or a huge audience. Most of my posts don’t perform well. In fact, that post barely performed on the first day.
Then, suddenly, the reach exploded. I don’t know what moves the needle, but that pattern has repeated more than once now. I’ve been on LinkedIn for years, but I used to be a passive user. I consumed content quietly because, as a generalist, I thought I had nothing unique to say. I also knew I didn’t want to do what everybody else was doing.
Starting my MBA and having a great mentor helped me find a niche and finally start using LinkedIn strategically instead of passively. One of my last posts generated a 92% organic conversion rate and brought nearly 100 new followers from my target industry.
More importantly, that same day, I received 4 DMs requesting to know more.
Follower growth alone does not equal sales. But more visibility means more traffic, more conversations, and more opportunities. What people usually see publicly is only the surface. And this is exactly why we need to talk more about marketing.
I still meet companies that tell me:
“We don’t really need marketing”
To me, that sounds like going to a shoemaker and saying:
“I don’t need shoes repaired”
Every business needs revenue.
And marketing is a revenue driver.
If you still think in 2026 that sales alone is enough, good luck burning bridges, competing in a market where attention is fragmented, and where demand needs to be constantly created.
Oh, and please, marketing is not just social media.
→ Pricing is marketing.
→ Positioning is marketing.
→ Brand perception is marketing.
→ Customer retention is marketing.
→ Demand generation is marketing.
If you’ve ever promoted a product or tried to communicate value, you are already doing marketing.
What I’m sharing here is not to brag about metrics. I’m sharing it because many companies underestimate how powerful strategic marketing can be, especially during difficult economic periods or moments of uncertainty. What works for a personal brand can absolutely work for a business brand too, but it requires strategy, consistency, and understanding how people actually engage online and offline.
Demand doesn’t happen by accident.
Marketing creates it 🧡
