Travelling with pets usually means dealing with endless restrictions.
But there is one particular sector that seems to be starting to get things right.

Trains.

Italy’s high-speed train, Italo, is a masterclass in pet friendly travel mobility. They don’t just tolerate pets as passengers, but design an onboarding experience for them.

Italo’s pet travel offer:
• Small pets (<10kg): Travel free in a carrier right by your side
• Big dogs (>10kg): Get a dedicated space next to your seat, plus a complimentary dog mat to keep them comfy during the ride.
• Promoting pet adoption campaigns (Empethy shelters)
• Pet travel with insurance (Baboop)
*However, this might be only available to Italian citizens or residents living in Italy. It will be interesting to see how far the next gen of pet insurance solutions can expand as pet travel continues to grow across Europe.

From a marketing and hospitality perspective, this is how you build lifetime brand loyalty.

It’s not just about policy, it’s the acknowledgment of how modern families actually travel. When you eliminate the friction for the pet, you instantly win the pet parent.

Providing a dedicated amenity like a dog mat, transforms a stressful travel day into a highly welcoming experience 🧡

LinkedIn original post: https://www.linkedin.com/posts/angels-bosch