The best launch from Lidl started with a social cause
Lidl’s Portugal‘s pet rebrand is the best launch I’ve seen this year, because it started with a social cause. A 1€ shopping bag just raised 270.000€ for animals in Portugal, a country where animal abandonment is very high. Lidl Portugal’s “Pa-tudo” bag (which means “a bag for everything” and “for the ones with paws”) gives […]