Half of Lidl’s shoppers have a pet
Only 1 in 5 client buy pet supplies from them. So Lidl just rebranded its entire pet category. Lidl just retired its three own pet brands:> Orlando (dog food)> Coshida (cat food)> Zoofari (pet accessories) Most shoppers probably never noticed they were Lidl’s private labels. In their place comes one umbrella brand for dogs and […]