The furute of petcare is in services
Vets, grooming, insurance, wellness. Services are quietly becoming the revenue engine of petcare, and product-only brands are about to feel it. For years, the story has been all about premiumisation. Better food, fancier treats, human-grade everything. That part is still real. But look at where the money is actually moving:▪️ Veterinary care, grooming and insurance […]