This was not simply a pet friendly football match

It was a carefully designed marketing collaboration. zooplus France and a local football team, OL Lyonnes, co-created an experience-based brand partnership, the “Match 2 Wouf”, transforming a sports event into a branded pet inclusive experience. For years, pet marketing has been heavily focused on:🔸Pet food🔸Vet products🔸Pet accessories But this campaign shows a new direction:Brands are […]