Giving space, time and effort to the design of your business is always important.
Design not only has a direct effect on the entire user experience for your clients and yourself as the owner. But more importantly, if done right, it can be the best driver of your sales. That is why it is so important to have a web that feels simple but fresh, modern and above all organized. Easy to understand and easy to get people to the places you want them to be. So when your audience is ready to buy, they don’t go to check your competitor’s, because they already see what they like in your web and they find what they need.
For Yoga Ecuánime help in design I did put an effort to several things:
✅ Desktop & Mobile UX
✅ Socials: IG & TT
✅ Online Store
✅ New Roll-Up
Web UX
Mobile UX
50% of your customers find you from their mobile phone. That is half of the traffic that is reaching you. So it is crucial to have a website that is mobile friendly.
It was not the case for this client, so I made a few changes to make sure everything is working properly not only on the web but also from a mobile phone.
Socials - IG
Instagram profile improved with a few touches.
Using the colours of the brand and emojis that catch the eye.
Opened a Tiktok account for Yoga Ecuánime. Especially since none of the closest competitors are using it at the moment.
The reason to be in a third social media channel (after Facebook and Instagram) it is not only because it is the fastest growing social media channel world wide right now in 2024, but because it’s still less crowded than Instagram, so that means it’s easier to get more views.
Even though we have not many followers yet (it is a super new profile) it is such an opportunity. it is easy to fall for vain numbers and the all-time-changing algorythm in social media but try to not drag yourself by those numbers.
Instead, give your audience valuable content: for educational purposes and entertainment. There is no magic formula.
We stay connected to get dopamine by learning something new or spending some precious quality time on our phones.
You can chose, but it has to be content that you yourself would love to consume, so think wisely.
It doesn’t matter anymore if you have a physical place. Nowadays, if you sell a service or a product, either way, your customers are online buying things. The biggest opportunity to sell online is right here, and right now. It’s easier than ever, so do not be afraid and put yourself the time and resources to build your online store.
For Yoga Ecuánime I created that one – super small online store- with very few items as it is still in the works – I’m still building it.
Giving special focus on the pictures that feel and talk about community and DEI. Both things important in the industry of yoga and wellness.
Roll-Up
A brand new roll up design that is usually used at the entrance of the studio when open, at the events, workshops, and retreats.
