Taking into consideration the actual situation and being the first time for them using marketing I considerate together with them going for 3 main goals and KPIs: 

✅ Generate Leads

✅ Create Value

✅Brand Awaraness

I builded a marketing strategy and a plan divided in 2 main actions:

LEAD GEN & DEMAND GEN you’ll see a snippet with the road map, as well as the goals and the customer persona. 

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