My work and insights are regularly shared on LinkedIn, where my pet-focused content reached 190K+ people organically last year.
Content
Strategy
Industry Insights
I work at the intersection of pet marketing, customer experience, and brand storytelling, helping pet brands connect with people who see their pets as family.
My focus is not just on visibility, but on trust, emotional connection, and long-term brand growth in the pet industry.
Since 2024, I’ve been building a strong presence on LinkedIn around pet travel and the wider pet ecosystem, using content as a demand-generation and insight tool, not as noise.
I closely track how the pet industry is evolving. Identify which markets are growing, which brands are leading, and where innovation is gaining traction.
I combine industry trend analysis with continuous social listening across professional and pet parent communities to understand what is resonating, what is shifting, and why.
This work has helped me develop a deep understanding of how pet parents think, decide, and engage with brands across retail, technology, care, and services.