Girls in Tech is a global nonprofit organization dedicated to closing the gender gap in the tech industry.
With more than 110,000 members and 35 chapters globally, Girls in Tech Finland was born 3 years ago with the same vision of creating a community of like-minded women who could support and encourage one another.
SCENARIO:
Helping them grow the community as a member of the Finland Chapter Advisory Board through networking events, mentorship programs, career advice and other interesting resources.
HELP PROVIDED: Revamping community growth with marketing
- Marketing Plan & Strategy – For a full year I created a marketing plan and a strategy to help drive more demand for free and premium membership programs.
- Performance Content – Following the brand guideline, improving the web UX, forms and other materials for social media channels.
- Social Media Marketing – A plan and a strategy for social media channels for a full year calendar. Main channels: Meta, LinkedIn and X.
UPDATE: On July 2024, all chapters, including Chapter Finland, were sadly closed.
Girls in Tech Finland – Optimization
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