Fygë

Fygë is the newest catering service in central Helsinki.

The company was born in May 2021 with the idea of selling gifting boxes and charcuterie boards (which at the time was super popular on social media) for both corporate and private clients for all sorts of events. What differentiates them is the gourmet quality products, always choosing local or family-run small businesses.

The star of the product they created is the personalization of the entire service. The main goal they currently have is to attract more customers using SEO implementation and to have a strong presence in their Social Media channels.

HELP PROVIDED: Digital Marketing Consulting

• Content Marketing & Social Media Marketing – I created a strategy together with 2 other colleagues to strengthen their presence in 3 different channels. They already were using IG and TT but without a content plan due to lack of time.
• Performance Marketing – Due to using the content only organically the growth in the audience was quite slow although steady. When I helped them they were in the market already for a year and were actively producing and sharing content constantly online but I suggested to also do a small paid campaign.
• SEO – Optimized their content on web (Shopify shop) so that it would rank better on Google and other search engines. 

Achievements: 2% increase of revenue the first month of working together.