Carousel Nursery School is a chain of international exclusive nurseries in central locations across Helsinki and Espoo providing its services in Finland since 2011.
The teachers are from 37 different countries and education is in English.
At the present moment, they are running 3 schools and at the begining of 2024 they’ll open a 4th one. They aim to provide the best childcare as an international school for children aged between 1-7 years old.
They needed help with online marketing as a B2C company and also some guidance on how to improve sustainably without losing their tone of voice, culture, and values.
HELP PROVIDED: Digital Marketing Consulting
Implemented a new comprehensive digital marketing strategy with a big focus on content.
- Brand Awareness – Redesigned Instagram menu and opened a channel on Tiktok
- Demand Gen – Annual Content Plan for Social Media Channels
- SEO – Optimized web and its content
- Performance & Analytics – Revamping IG with a mix of paid and organic social, Ownerships of new campaign on IG nad FB, Reporting weekly new data and improvements
- Design – Redesign of brand mascots, video editing of all content
- Content Marketing – Produced all of the copywriting content in social media channels and web
- Benchmarking Analysis – Analyzed the market of the education industry to find insights on how to better sell online
- Employer Branding – Produced 5 posts to post on LinkedIn to drive interest in the brand to also professionals of the education industry
Achievements: +124% engagement rate on web +5,4% followers on IG